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Become a job-ready marketer with live execution in SEO, Google & Meta Ads, Analytics, and Email Marketing. Work on real projects with 1:1 mentorship, structured interview prep, and placement assistance.
Get curriculum, batch timings, scholarships & next steps.
4.8/5 average rating 1,200+ learners
Built with hiring managers’ inputs-hands-on modules, live projects, interview prep, and job assistance.
Instructor-led classes, practice labs & weekly doubt clinics.
Resume polish, mock interviews & referrals via hiring partners.
Plan & execute SEO + Ads + Email for a real/ sandbox brand.
GA4, GTM, Search Console, Google Ads, Meta Ads, Looker Studio.
Tool proficiency roadmap • 75% covered by mid-course
Weekday/Weekend • Online/Offline (Durgapur center).
Guidance for Google, Meta & HubSpot certificates with mock tests.
*Shortlist rate varies by portfolio quality and market conditions.
A practitioner-first syllabus covering organic, paid, analytics, AI and career tracks - with live execution, assignments, and a capstone project.
Marketing basics, funnels, ICPs, channels, and budgeting.
Sustainable traffic using search and social without paid spends.
Rank for intent - from audits to execution and measurement.
Channel-specific playbooks and multi-format content systems.
Lead gen & conversion campaigns with clean tracking and scaling.
Capture demand efficiently with high-intent campaigns.
Lifecycle flows, deliverability, and conversion copywriting.
Multi-channel acquisition and pipeline hygiene.
Catalogs, feeds, merchandising, and LTV acceleration.
Prompting, content ops, and creative workflows with AI.
Practical AI integrations for insights and workflow speed.
Trustworthy data for decision-making and scaling.
Budgets, proposals, ops, and stakeholder communication.
Positioning, proposals, delivery frameworks and retention.
Copy, design systems, experiments and incrementality.
From capture to conversion with CRM hygiene and bots.
Bring it together with a live project and placement readiness.
Tools you’ll use: GA4, GTM, Google Ads, Search Console, Looker Studio, Meta Ads, Sheets/Excel, Email ESPs, CRM (HubSpot/Zoho), Hotjar/Clarity, No-code automation (Zapier/Make), Generative AI tools.
Detailed weekly plan & assignments are shared after enrollment.
Chat With Counseling TeamClear, job-ready outcomes across strategy, execution, analytics, and career readiness - validated by a capstone project.
Design full-funnel strategies and launch SEO + Paid campaigns with clear KPIs and budgets.
Instrument tracking, attribute conversions, improve CPL/ROAS and scale responsibly.
Showcase real projects to land interviews and roles in Durgapur.
Write high-converting copy, brief creatives, and improve pages with CRO.
Use AI for research, content ops, and reporting with strong QA guardrails.
Interview prep, resume & LinkedIn polish, and job hunt systems.
~80% proficiency by mid-course
~75% proficiency with practice
~65% proficiency by capstone
Actual outcomes depend on practice depth and project complexity.
You'll get hands-on experience with over 50+ premium tools used by marketing experts worldwide.
Our graduates are hired by leading brands and innovative startups across the country.
Meet some of our graduates and the companies they joined after completing the program.
If you’re planning to build a high-growth marketing career in Durgapur, a structured Advanced Digital Marketing Course can compress years of trial-and-error into a focused, practical journey. This page explains exactly how our program works, who its for, what you’ll learn, and the outcomes you can expect. Whether you want to switch careers, level up from a non-marketing role, or launch your own agency/startup, the right foundation in strategy, execution, and analytics will help you move faster and make better decisions from day one.
Self-learning is valuable, but the digital landscape is noisy and constantly shifting. Algorithms change, platforms evolve, and “best practices” expire quickly. A curated curriculum gives you a clean path-starting with fundamentals and advancing to performance campaigns, analytics, and career prepso you avoid dead ends. You don’t just consume tutorials; you practice on live projects, get feedback from mentors, and convert learning into measurable results. That combination of guidance, accountability, and repetition is the difference between dabbling and mastery.
First, we emphasize real execution. You wont only study frameworksyoull run campaigns, set up events in GA4, build landing pages, write ad copy, map UTMs, and analyze performance. Second, the program is modular. If you’re a beginner, you’ll progress through fundamentals and organic marketing; if you’re already working, you’ll benefit from advanced performance, CRO, and automation tracks. Finally, we align the course with hiring expectations in Durgapur: interview drills, portfolio reviews, and the specific language recruiters want to hear when you present your work.
The program is designed for graduates, early professionals, founders, freelancers, and working marketers who want to upgrade their skills. If you enjoy problem-solving, creativity, numbers, and learning by doing, this will fit you well. You don’t need to be a coder-basic web familiarity is enough. If you are a career switcher (e.g., sales, customer success, operations), youll find the step-by-step approach particularly helpful because it translates prior experience into digital results.
Graduates typically pursue roles such as Digital Marketing Executive, SEO Analyst, PPC Specialist (Google/Meta), Social Media Manager, Email Marketing Specialist, Performance Marketing Associate, Marketing Operations Executive, or Content Strategist. With continued practice and ownership of outcomes, you can grow into Manager/Lead roles, agency founder, or marketing generalist for a growing startup in Durgapur.
We begin with marketing foundations: audience research, offer-market fit, funnels, and messaging. Then we move into organic marketing-SEO and SMO-to help you build durable traffic. Youll learn keyword research, technical SEO concepts, internal linking, schema, and local SEO for location-based businesses in Durgapur. For social, we cover content formats, editorial calendars, hooks, UGC, and brand safety. Next comes performance advertising on Google and Meta, including account structure, creative testing, bidding, and scaling. Youll practice setting up pixels, events, and enhanced conversions the right way. We also teach email marketing and automation to nurture leads: segmentation, copy frameworks, deliverability basics (SPF/DKIM/DMARC), and lifecycle flows.
You’ll build measurement discipline using GA4, GTM, and consistent UTM naming. We cover event planning, conversion mapping, and dashboarding so you can communicate outcomes with clarity. You’ll understand attribution models, when to trust a metric, and how to present results to non-technical stakeholders. Conversion rate optimization (CRO) principles-landing page heuristics, form UX, and A/B test design-tie your strategy to real business impact.
AI is now a practical, everyday assistant. We teach prompt systems for research and ideation, brand-safe content workflows, and ways to accelerate creative production while keeping quality checks in place. Youll also explore no-code automations (Zapier/Make) to reduce repetitive work-routing leads to the CRM, sending alerts, and creating “single-source-of-truth” dashboards for teams. The goal isn’t to replace thinking; it’s to free up time to think better and execute faster.
Expect tangible outcomes: a keyword strategy and site map for a local brand in Durgapur; an analytics plan with event names, parameters, and conversion goals; a landing page with clear messaging and social proof; a set of ad creatives with testing hypotheses; and a working nurture flow for leads. Your capstone project combines these into a single, coherent case study that demonstrates the full funnelawareness to conversionwith screenshots, numbers, and insights.
Each module includes checkpoints where you submit artifacts-briefs, dashboards, ad sets, or content plans. Mentors review these and leave actionable comments: what to keep, what to change, and what to try next. You’ll develop the habit of iterative improvement, which is precisely how top-tier teams operate. The program also includes doubt-clearing sessions and peer critiques so you learn to analyze campaigns beyond your own work.
Employers in Durgapur value clarity of thought and ownership. We help you assemble a concise portfolio that highlights the problem, your approach, experiments, and outcomes. You’ll practice explaining trade-offs-why you picked a given audience, budget, or creative format-so interviewers can see your decision-making. Resume and LinkedIn reviews ensure your positioning matches your outcomes, not generic responsibilities.
Most learners can succeed with 6–8 hours per week across classes and practice. We run weekday and weekend batches to fit working schedules. A laptop with stable internet and a willingness to ship small tasks every week are the only prerequisites. If you already manage campaigns, well help you strengthen analytics and storytelling so your work stands out.
You’ll gradually get comfortable with essential tools: GA4 for measurement, GTM for events, Google Ads and Meta Ads for acquisition, Search Console for SEO, and email platforms for nurture. Spreadsheets are your best frienduse them for naming conventions, budget tracking, and reporting snapshots. Over time, youll build simple dashboards that make performance self-evident.
By the end of the course, you’ll be able to plan, launch, and optimize campaigns with confidence. You’ll know how to define KPIs, design tests, interpret data, and present insights to stakeholders. Most importantly, youll build the habit of tying work to business goals-lower cost per lead, higher conversion rate, stronger LTV. These are the signals that hiring managers recognize when they evaluate candidates in Durgapur.
Ask yourself: do you want to learn by doing, be accountable to a plan, and grow faster with feedback? If yes, this program is a strong fit. It’s not a magic shortcut-you’ll still put in the practice-but it removes guesswork and provides a system that compounds. If youre curious, start by reviewing the curriculum and requesting the detailed syllabus with batch options.
Explore the course curriculum, check upcoming cohorts, and request the syllabus & fees. If you’re comparing options in nearby cities, you can also see our pages for Noida, Delhi, and Lucknow. If you have questions about prerequisites, scholarships, or placement assistance, use the form below and our team will reply with a tailored plan for your background and goals in Durgapur.
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