puma marketing strategy

SWOT Analysis

Complete SWOT Analysis of Puma – A Deep Dive into the Global Sportswear Brand

Puma’s journey—from crafting high‑performance track spikes in post‑war Germany to becoming a global sportswear powerhouse—is a masterclass in brand evolution. Today, Puma’s offerings span performance footwear, athletic apparel, and fashion accessories, driven by high‑profile collaborations with icons like Rihanna, Balmain, and partnerships with Manchester City and Ferrari. Its digital‑first approach and agile supply chain have helped Puma capture both athletes…