Opportunities and threats for PepsiCo

SWOT Analysis

Complete SWOT Analysis of Pepsi – Inside the Strategy of a Global Beverage Giant

Pepsi is more than just a soda—it’s a cultural icon. From Super Bowl halftime shows to viral music campaigns, Pepsi has carved out a bold and youthful identity in the global beverage market. Owned by PepsiCo, the brand has stood the test of time, remaining a strong challenger to Coca-Cola while expanding its footprint into new categories and markets. But…