Nykaa Business Strategy 2025

SWOT Analysis

Strategic SWOT Analysis of Nykaa – Can It Sustain Its First-Mover Advantage?

In 2012, when Falguni Nayar launched Nykaa, India had no dedicated online platform for beauty and personal care. Fast forward to today, and Nykaa is not just a brand—it’s a movement that redefined how Indians, especially women, buy beauty. From building trust in a digitally hesitant market to becoming a publicly listed company, Nykaa has played its cards with precision,…