measure marketing success

Digital Marketing Basics

Marketing Metrics That Matter: The KPIs You Can’t Afford to Ignore

In a world where data drives decisions, digital marketers have access to more metrics than ever before. From impressions and click-through rates to conversion paths and customer lifetime value, the sheer volume of available data can be overwhelming. Yet, while analytics platforms can produce endless dashboards and reports, not all metrics actually help you make better marketing decisions. Here’s the…