Marketing funnel stages

Digital Marketing Basics

The Digital Marketing Funnel Explained: TOFU, MOFU, BOFU Breakdown

Understanding the digital marketing funnel is essential for every marketer, content creator, and business owner aiming to convert strangers into loyal customers. While the concept of a funnel may seem simple, mastering each stage — TOFU (Top of Funnel), MOFU (Middle of Funnel), and BOFU (Bottom of Funnel) — requires strategic planning, precise targeting, and a deep understanding of buyer…