Britannia Competitive Edge

SWOT Analysis

SWOT Analysis of Britannia: How the Biscuit Giant Stays Ahead in India’s FMCG Market

When it comes to snacking in India, one name that instantly sparks recognition is Britannia. Whether it’s a pack of Good Day biscuits, Marie Gold with chai, or a slice of bread in your morning toast—Britannia has found a place in millions of Indian homes. Over the years, it has grown from a bakery brand into one of India’s leading…