Apply Now: Digital Marketing Specialist Vacancy at Universal Software, Ahmedabad

If you’re a digital marketing enthusiast seeking a dynamic role that blends creativity, analytics, and strategy, Universal Software’s latest opening in Ahmedabad might just be your next big opportunity.
As a Digital Marketing Specialist, you’ll be at the forefront of crafting and executing comprehensive online campaigns that drive brand awareness and lead generation.
About Universal Software
Universal Software is a forward-thinking software development company committed to delivering innovative solutions across various industries.
With a focus on quality and customer satisfaction, the company fosters a collaborative environment where creativity and technology converge to produce exceptional results.
Role Overview: Digital Marketing Specialist
In this pivotal role, you’ll be responsible for developing and implementing digital marketing strategies that enhance online presence and drive business growth.
Your expertise will guide the company through the ever-evolving digital landscape, ensuring that marketing efforts are both effective and aligned with business objectives.
Key Responsibilities
- Strategic Campaign Development: Design and execute digital marketing campaigns across various platforms, including Google Ads, Meta (Facebook/Instagram) Ads, LinkedIn Ads, and more.
- SEO Optimization: Conduct keyword research and optimize website content to improve search engine rankings and drive organic traffic.
- Social Media Management: Oversee the company’s social media profiles, creating engaging content and fostering community engagement.
- Email Marketing: Develop and manage email campaigns, segmenting lists and analyzing performance metrics to optimize outreach.
- Analytics and Reporting: Utilize tools like Google Analytics and Meta Business Suite to monitor campaign performance and provide actionable insights.
- Collaborative Content Creation: Work closely with content and design teams to produce compelling marketing materials that resonate with target audiences.
- Market Analysis: Stay abreast of industry trends and conduct competitor analysis to inform marketing strategies.
Qualifications and Skills
- Educational Background: Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Experience: Minimum of 2 years in digital marketing roles, with hands-on experience in campaign management and SEO.
- Technical Proficiency: Familiarity with digital marketing tools and platforms, including Google Ads, SEO tools, and email marketing software.
- Analytical Skills: Strong ability to interpret data and translate findings into strategic actions.
- Communication: Excellent verbal and written communication skills, with the ability to convey complex ideas clearly.
- Certifications: Certifications in Google Ads, HubSpot, or similar platforms are advantageous.
Why Join Universal Software?
- Innovative Environment: Be part of a team that values creativity and encourages innovative thinking.
- Professional Growth: Opportunities for continuous learning and career advancement.
- Collaborative Culture: Work in a supportive environment where teamwork and collaboration are key
- Impactful Work: Contribute to projects that make a real difference in the digital space.
Location
This full-time position is based in Ahmedabad, Gujarat, India, offering a vibrant work setting in one of the country’s growing tech hubs.
How to Apply
Ready to take the next step in your digital marketing career? Apply now through the official job posting on LinkedIn: Digital Marketing Specialist at Universal Software
Final Thoughts
Universal Software’s opening for a Digital Marketing Specialist is more than just a job—it’s an opportunity to grow, innovate, and make a significant impact in the digital realm. If you’re passionate about digital marketing and eager to contribute to a company’s success, this role could be the perfect fit for you.